Managing Public Relations

Generate and manage publicity for your company, from writing press releases to organising PR events.

Public relations comprises a set of practical skills and strategies designed to enhance the reputation of an organisation, help strengthen its relationships with key audiences, and enable it to deal with crises from a position of strength. Whether PR is the main focus of your work, or merely an add-on to your job description, Managing Public Relations will guide you to success.

Covering the principal aspects of PR, including the vital skills of using the media, organising events, and producing persuasive publicity material, this course shows you how to ensure the well-being of your organisation.

Using the self-assessment questionnaire in the course, you will be able to measure your skill level and identify areas for improvement, and follow the hints, guidance, and advice to help you build and develop your PR skills.

This course covers the following areas:

  • Understanding Public Relations
  • Developing PR Skills
  • Working with the Media
  • Producing Publicity